
<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Ti Nisi &#039;Se Si" src="https://player.vimeo.com/video/625510697?h=d9be0938af&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Few months before the summer of 2020, the first covid-19 summer, Sun of Beach trusted us with their new summer campaign. The problem was that holidays and islands seemed like a faraway dream back then and nobody was in the mood for vacation shopping. Against all obstacles, we managed to create the most viral campaign of the year with zero media and minimum budget &#8211; we even went viral overseas! &#8211; and increased sales for the brand, but most of all “Ti nisi se si” campaign inspired people to start looking forward to another awesome Greek summer.</p>
</div>



<div class="wp-block-column" style="flex-basis:33.33%">
<h3>Services</h3>



<ul><li>Consumer Mapping</li><li>Wow Idea generation</li><li>Insights Identification</li><li>Brand Evolution</li><li>Creative Direction</li><li>Social Activation</li><li>Word of mouth Marketing</li><li>Responsive Web Development</li><li>UX Optimization</li><li>User-centered design</li><li>Infographics</li></ul>



<h3>Awards</h3>



<ul><li>7 Social Media Awards 2021</li><li>1 Ermis Award 2021</li></ul>
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</div>


Ti Nisi ‘Se Si


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<iframe loading="lazy" title="Shot by Xiaomi" src="https://player.vimeo.com/video/632896250?h=96ea05e6ee&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>For launching Xiaomi Mi 11 Ultra, a flagship smartphone that offers movie-magic experience, we created an original video clip for “Crazy”, a summer hit by OtherView X Sergio T Feat. Duo Violins &amp; Steven Aderinto. The big twist? The music video clip was shot entirely on the new smartphone, using all its innovative features, proving that a powerful mobile phone is the only tool you need to create your own movie magic.</p>
</div>



<div class="wp-block-column" style="flex-basis:33.33%">
<h3>Services</h3>



<ul><li>Brand Evolution</li><li>Visual Communication</li><li>Creative Storytelling</li><li>Word of Mouth Marketing</li><li>Video Production</li><li>Content Curation</li><li>Social Storytelling</li></ul>



<h3>Awards</h3>



<ul><li>3 Social Media Awards</li></ul>
</div>
</div>


Xiaomi Video clip


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<iframe loading="lazy" title="Einai popa" src="https://player.vimeo.com/video/625510468?h=8e63fa6497&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>For the launch of two new Folie flavors, we created a colorful, playful activation, inspired by Tik-Tok challenges. Popa Challenge is an original music and dance video clip, featuring popular TikTokers/YouTubers Fraoules22 and glorifying gamification of consumption through popping of croissant confections. The video went viral in an instant with minimum media, the first community for the brand on Tik-Tok was created and sales for the new products were launched immediately. That’s how we reintroduced an iconic -yet forgotten- brand to young audiences and created enormous brand awareness on a very small budget.</p>
</div>



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<h3> Services</h3>



<ul><li>Brand Strategy</li><li>Insights Identification</li><li>Wow Idea Generation</li><li>Brand Evolution</li><li>Creative Direction</li><li>Visual Communication</li><li>Creative Storytelling</li><li>Influencers Marketing</li><li>Word of Mouth Marketing</li><li>Community Management</li><li>Packaging</li><li>Print</li><li>Emerging Platforms</li><li>Video Production</li><li>Content Strategy</li><li>Original Music Production</li><li>Social Storytelling</li></ul>



<h3>Awards</h3>



<ul><li>1 Social Media Award</li><li>1 Ermis Award</li></ul>
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Folie Popa Challenge


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<iframe loading="lazy" title="Absolut Mural" src="https://player.vimeo.com/video/625509848?h=9b33b36485&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>An impressive street mural of 72sqm and 22lts of ecofriendly paint in the heart of Athens, painted by Soteur and…you! &nbsp;The Absolut Mural was completed in two phases after hundreds of participations submitted on a custom-made microsite. This multi-dimensional project inspired and engaged audience through various channels, empowered awareness for the brand and spread the spirit of creativity, diversity and collaboration even during a period of severe lockdown.</p>
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<div class="wp-block-column" style="flex-basis:33.33%">
<h3>Services</h3>



<ul><li>Wow Idea Generation</li><li>Brand Evolution</li><li>Creative Direction</li><li>Visual Communication</li><li>Creative Storytelling</li><li>Word of Mouth Marketing</li><li>Influencers Marketing</li><li>Outdoor</li><li>Responsive Web Development</li><li>Original Photography</li><li>Video Production</li><li>Phygital Activation</li></ul>



<h3>Awards</h3>



<ul><li>4 Social Media Awards</li><li>1 Ermis Award</li></ul>
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Absolut Mural


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<iframe loading="lazy" title="&amp;Nu;o &amp;Omicron;ther Summer Like Greek Summer" src="https://player.vimeo.com/video/597182126?h=79b1979817&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Greek Summer is our happy place. Greek Summer is our pride. There is no other summer like Greek summer, and we decided to pass on this message to the whole world. First, we created an original, cine-magic &#8211; yet incredibly realistic – video directed by Mike Bekos, that depicted Greek summer as it is. Bright, raw, lazy, unique. Then we asked people to help us find the 10 most distinctive of the Greek Summer, that would be used in the Sun of a Beach campaign to promote Greek Summer around the world!</p>
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<div class="wp-block-column" style="flex-basis:33.33%">
<h3>Services</h3>



<ul><li>Brand Strategy</li><li>Brand Evolution</li><li>Creative Direction</li><li>Visual Communication</li><li>Video Production</li></ul>



<h3></h3>
</div>
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No other Summer like Greek Summer


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<iframe loading="lazy" title="Defend Your Skin.mp4" src="https://player.vimeo.com/video/632885111?h=543f0236ad&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>For the launch of Diadermine&#8217;s Smart Defense Lift+ Series, we conducted a real social experiment, challenging our target audience (women 20-45 years old) with true facts and statistics about the blue light cause of aging. To that end, we created a custom microsite, where, using a questionary based on real surveys, we gave our audience the chance to find out the overall time they spend in front of screens every day. Our online audience was driven to the microsite with tailor-made messages that recognized each user&#8217;s device and adjusted accordingly. Through personalised social media content, targeted ads, banners, bumper videos, magazine entries and clever radio spots, we managed to accomplish our goal. Along with the notable numbers that indicate the campaign&#8217;s success, it is very significant that our activation achieved to cause concern and make viewers stop scrolling and rethink their everyday screen time.</p>
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<div class="wp-block-column" style="flex-basis:33.33%">
<h3>Services</h3>



<ul><li>Brand Strategy</li><li>Wow Idea Generation</li><li>Brand Evolution</li><li>Social Activation</li><li>Influencer Marketing</li><li>Social Ads</li><li>TVC</li><li>Print</li><li>Responsive Web Development</li><li>UX Optimization</li><li>User-centered Design</li><li>Social Media Content</li><li>Video Production</li><li>Social Storytelling</li></ul>



<h3>Awards</h3>



<ul><li>1 Social Media Award</li></ul>
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</div>


Defend your skin


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<iframe loading="lazy" title="Prerecorded Live Videos by Xiaomi.mp4" src="https://player.vimeo.com/video/632889792?h=030eed2984&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>To promote the launch of new products and increase interaction with the fans, we created a series of pre-recorded live videos with high production values!<br>Xiaomi lives were presented by two Xiaomi Experts and popular surprise guests, with a different concept and setting every single time, according to the “hero” product of each live.</p>
</div>



<div class="wp-block-column" style="flex-basis:33.33%">
<h3>Services</h3>



<ul><li>Platform Concept Creation</li><li>Brand Evolution</li><li>Creative Storytelling</li><li>Community Management</li><li>Social Activation</li><li>Influencers Marketing</li><li>Active Listening</li><li>Analytics &amp; Reporting</li><li>Social Media Content</li><li>Video Production</li><li>Content Curation</li><li>Social Storytelling</li></ul>



<h3>Awards</h3>



<ul><li>3 Social Media Awards</li></ul>
</div>
</div>


Xiaomi Live Videos


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<iframe loading="lazy" title="Dominos_Santa" src="https://player.vimeo.com/video/313771975?h=06ca874417&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Christmas is not exactly the best season for pizza, especially if you consider all those traditional holiday dishes. That’s why we came back with a groundbreaking solution! Domino’s Santa! An easy-going dude who handled out pizzas to all the cool kids, naughty or nice. For the first time in a Greek digital campaign, Whatsapp was used to promote a brand.<strong> </strong>The audience was able to chat with a real -flesh and bones – person and not with a bot. All the users had to do was to add Santa to their contacts and start chatting with him! If they convinced him they would instantly win gifts!</p>
</div>



<div class="wp-block-column" style="flex-basis:33.33%">
<h3>Services</h3>



<ul><li>Consumer Mapping</li><li>Insights Identification</li><li>Wow Idea Generation</li><li>Creative Storytelling</li><li>Community Management</li><li>Social Activation</li><li>Active Listening</li><li>Content Strategy</li><li>Social Media Content</li><li>Social Storytelling</li></ul>



<h3>Awards</h3>



<ul><li>4 Social Media Awards</li><li>1 Ermis Award</li></ul>
</div>
</div>


What’s app Santa?


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<iframe loading="lazy" title="KINGS Ejekt Festival" src="https://player.vimeo.com/video/313997996?h=610be78263&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>The Kings Brioche was a massive, “game changing” product launch for Elbisco, which entered the market accompanied by an aggressive marketing campaign that focused on the motto of a “New You”. When Kings Brioche took over as the star sponsor of the EJEKT Festival, we came up with The Kings of EJEKT Festival, a digital campaign that promised to make “Kings” out of the product’s Facebook fans, while bringing the flamboyance and excitement of the EJEKT Festival to the Kings Brioche Facebook page. The main competition asked fans to upload their pictures and claim their place as one of the “kings of the Ejekt Festival. Each winner would get to enjoy “royal” privileges: a VIP pass for him/her and their royal followers (a.k.a. friends), unique EJEKT Festival prizes and foremost, their transformation to Kings from renowned Greek street artist, Same 84. At the same time, all Kings Brioche fans got to experience the EJEKT Festival first hand, through content spread across various social media channels: Facebook &amp; Instagram posts, Tweets, backstage Youtube videos and live streaming shows via Periscope.</p>
</div>



<div class="wp-block-column" style="flex-basis:33.33%">
<h3>Services</h3>



<ul><li>Brand Strategy</li><li>Wow Idea Generation</li><li>Brand Evolution</li><li>Influencers Marketing</li><li>Word of Mouth Marketing</li><li>Social Activation</li><li>Print</li><li>Outdoor</li><li>Integrated 360 Campaign</li><li>Web Development</li><li>User-centered Design</li><li>Content Strategy</li><li>Video Production</li><li>Event Curation &amp; Management</li><li>Innovative Hardware Installation</li><li>Phygital Activation</li><li>Post event Publicity Content</li></ul>



<h3>Awards</h3>



<ul><li>Social Media Brand of the Year</li><li>10 Social Media Awards</li></ul>
</div>
</div>


Kings


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<iframe loading="lazy" title="got2b - MEbyME - My big loud vibes" src="https://player.vimeo.com/video/314046396?h=b2f2201910&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Got2b is the funkiest of all Schwarzkopf brands, oriented to younger audiences. When new international MEbyME campaign launched, we were faced with the challenge: adapt the new concept, drive awareness and relevance with experimental trendsetters, empower them to express their originality within their own culture, communicate product news and create leads to online sales. How did we respond to that challenge? With a powerful message! Style comes from the inside. We found those idiosyncratic, non-conformistic personalities that live by the “MEbyME” dogma. People that took talent and inspiration and through effort and persistence, forged new life paths. Then, we created a microsite that launched in two phases. Users were taken through a series of videos, presenting the 4 different influencers – each one representing our 4 product lines. Every video wrapped up with a “MEByME” declaration from the influencers. Based on this declaration, we asked our users to declare their own “MEByME” statement, to win their favorite got2B products as well as meet the influencers in person!</p>
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<div class="wp-block-column" style="flex-basis:33.33%">
<h3>Services</h3>



<ul><li>Platform Concept Creation</li><li>Brand Evolution</li><li>Creative Direction</li><li>Creative Storytelling</li><li>Influencers Marketing</li><li>Social Ads</li><li>Responsive Web Development</li><li>User-centered Design</li><li>Social Media Content</li><li>Video Production</li><li>Social Storytelling</li></ul>



<h3></h3>
</div>
</div>


GROWINGAWESOMEBRANDS

Ti Nisi ‘Se Si

Xiaomi Video clip

Folie Popa Challenge

Absolut Mural

No other Summer like Greek Summer

Defend your skin

Xiaomi Live Videos

What’s app Santa?

Kings

Got2b Mebyme

Over 50 times
awarded

We are here to move
brands forward and
bring them in today's
fast-moving world

Some of our clients

GROWINGAWESOMEBRANDS

Ti Nisi ‘Se Si

Xiaomi Video clip

Folie Popa Challenge

Absolut Mural

No other Summer like Greek Summer

Defend your skin

Xiaomi Live Videos

What’s app Santa?

Kings

Got2b Mebyme

Over 50 times awarded

We are here to move brands forward and bring them in today's fast-moving world

Some of our clients

Over 50 times
awarded

We are here to move
brands forward and
bring them in today's
fast-moving world