Pshhh! It’s Movie Time!

In Christmas 2022, Pepsi gave us a mission that seemed impossible: introduce the global campaign “Pshhh! It’s Movie Time” to the Greek audience, linking Pepsi consumption with movie time. The challenge? We didn’t have any collaboration with streaming platforms, no sponsorships, and no movie rights. But we made it happen! We created an activation that engaged and rewarded the audience in real time during commercial breaks with an addictive one-tap game!