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Pepsi Movie Monster


Suddenly a monster appeared on the streets of Athens! Was it dangerous? No. Was it thirsty? Yes! That monster was simply part of the activation we created for Pepsi in order to promote its global campaign Psss it’s movie time! The campaign asked the audience to relax and enjoy movie time without interruptions. To that end, we gave life to the monster appearing on the tvc. A real- life monster wandered around the city asking people to open his Pepsi can. Once opened, the can was offered as a gift! Creative sampling – level epic!


  • Wow Idea Generation
  • Brand Evolution
  • Brand Strategy
  • Creative Direction
  • Visual Communication
  • Word of Mouth Marketing
  • Outdoor
  • Creative Storytelling
  • Video Production