For the launch of Diadermine Hydralist, a line dedicated to the special needs of younger skin, we came up with an insightful idea and created a wonder-ful activation! Wondergirls is a campaign inspired by modern girls, who manage to do everything in such little time, are multitasking, super active and social. One could say they actually have superpowers! So, we gave them a special secret sign and a special “uniform”, where they could print their own personal statement. The popular young actor and singer Demy impersonates the ideal Wondergirl in the Wondergirls campaign. Her fans – Wondergirls themselves – reacted with over 226k total reach to the content published on her own Instagram. Over 23k unique users visited the microsite during the airing of the activation. While over 1k custom-made messages were printed on Wondergirl’s T-shirts.