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What’s app Santa?
Domino's pizza
Christmas is not exactly the best season for pizza, especially if you consider all those traditional holiday dishes. That’s why we came back with a groundbreaking solution! Domino’s Santa! An easy-going dude who handled out pizzas to all the cool kids, naughty or nice. For the first time in a Greek digital campaign, Whatsapp was used to promote a brand. The audience was able to chat with a real -flesh and bones – person and not with a bot. All the users had to do was to add Santa to their contacts and start chatting with him! If they convinced him they would instantly win gifts!
Services
- Consumer Mapping
- Insights Identification
- Wow Idea Generation
- Creative Storytelling
- Community Management
- Social Activation
- Active Listening
- Content Strategy
- Social Media Content
- Social Storytelling
Awards
- 4 Social Media Awards
- 1 Ermis Award