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What’s app Santa?

Domino's pizza

Christmas is not exactly the best season for pizza, especially if you consider all those traditional holiday dishes. That’s why we came back with a groundbreaking solution! Domino’s Santa! An easy-going dude who handled out pizzas to all the cool kids, naughty or nice. For the first time in a Greek digital campaign, Whatsapp was used to promote a brand. The audience was able to chat with a real -flesh and bones – person and not with a bot. All the users had to do was to add Santa to their contacts and start chatting with him! If they convinced him they would instantly win gifts!


  • Consumer Mapping
  • Insights Identification
  • Wow Idea Generation
  • Creative Storytelling
  • Community Management
  • Social Activation
  • Active Listening
  • Content Strategy
  • Social Media Content
  • Social Storytelling


  • 4 Social Media Awards
  • 1 Ermis Award