scroll down

Home cleaning
goes start up!

INSIGHT / STRATEGY

Challenge accepted!
When Vileda asked us to launch the new cleaning Vileda Easy Wring & Clean Turbo, we immediately noticed that it was nothing like the usual cleaning devices. It was a real gadget! That called for a special launch campaign, so we decided to launch it as if it were a start up! The new campaign was also totally in line with our communicational platform “Live it up with Vileda” which had already met a huge success among the audience upon launch.

OUR ROLE

  • Strategy
  • Creative production
  • Content strategy
  • Digital strategy
  • Social media campaign
  • Content development
  • Web & mobile development
  • Radio
  • Sponsorships
  • Offline promotional material

OUR OBJECTIVE

Let’s start-up!
Our main objective was to
create awareness on the
new cleaning system’s
unique features. At the
same time educate on its
use, drive to trial and of
course to sales!

We achieved that by creating a dynamic microsite based on the philosophy and visual concept of the start up sites.

The user could explore the unique features of the product and watch real unboxing videos by popular bloggers and cleaning experts, as well as read some not so real yet hilarious reviews.

REAL
UNBOXING
VIDEOS

CONTACT US
*required
*required
Tell us a little more
why you came by today!
HIRE CAMBO
WORK AT CAMBO
JUST SAYING HI
I HEARD ABOUT CAMBO FROM:
Send