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Vileda Turbo


When Vileda asked us to launch the new cleaning Vileda Easy Wring & Clean Turbo, we immediately noticed that it was nothing like the usual cleaning devices. It was a real gadget! That called for a special launch campaign, so we decided to launch it as if it were a start up! We achieved that by creating a dynamic microsite based on the philosophy and visual concept of the start up sites. The user could explore the unique features of the product and watch real unboxing videos by popular bloggers and cleaning experts, as well as read some not so real yet hilarious reviews.


  • Brand Strategy
  • Consumer Mapping
  • Insights Identification
  • Platform Concept Creation
  • Creative Direction
  • Creative Storytelling
  • Influencers Marketing
  • Social Ads
  • Print
  • Responsive Web Development
  • Content Strategy
  • Video Production
  • Social Storytelling


  • Ermis Finalist
  • Social Media Awards