OUR MAIN OBJECTIVE WAS TO INCREASE THE E-MAIL DATABASE OF OUR CLIENT, WHILE AT THE SAME TIME CREATING ENORMOUS WORD OF MOUTH AND BRAND AWARENESS. AND WE NAILED IT!
The idea was a game that calculates perfectly the percentage of Greek islands that you have visited. Featuring 90 stunning Greek islands, one could spot them out simply by swiping right or left and enter a draw to win Sun of Beach towels.
Using Mobile First approach that borrows the familiar voting mechanism of Tinder, we created a fun user experience, that kept the user’s interest till the end, with 95% of them completing the game till the last island.
The result of the game was a personalized map for each user with the exact percentage of the islands visited. This could be shared on Facebook and…
More than 30.000 users played the game and shared their results, which means nearly 3 million swipes, with zero media spent! Because everybody likes to brag … and everybody likes to comment, tease their friends and challenge them to surpass their result. So, are you ready to raise your result next summer?
3 MILLION SWIPES