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How many Greek islands
have you laid your
beach towel on?

WATCH VIDEO

INSIGHT / STRATEGY

Ready to go viral?
Sun of a Beach is a brand that embraces the heart of summer and the soul of the sea, offering premium beach towels and beach accessories, inspired by the long, hot summers and the Greek islands. There are so many Greek islands, it’s no wonder why every summer a certain discussion comes up and the hot question emerges:

How many islands have you been to?

Inspired by this innate competition we all have inside us, we came up with a playful, fun idea that answers to it perfectly.

OUR ROLE

  • Strategy
  • Creative production
  • Content strategy
  • Digital strategy
  • Social media campaign
  • Content development

VISIT SITE

http://island-spotting.sunofabeach.com/

OUR OBJECTIVE

OUR MAIN OBJECTIVE WAS TO INCREASE THE E-MAIL DATABASE OF OUR CLIENT, WHILE AT THE SAME TIME CREATING ENORMOUS WORD OF MOUTH AND BRAND AWARENESS. AND WE NAILED IT!

The idea was a game that calculates perfectly the percentage of Greek islands that you have visited. Featuring 90 stunning Greek islands, one could spot them out simply by swiping right or left and enter a draw to win Sun of Beach towels.

Using Mobile First approach that borrows the familiar voting mechanism of Tinder, we created a fun user experience, that kept the user’s interest till the end, with 95% of them completing the game till the last island.

The result of the game was a personalized map for each user with the exact percentage of the islands visited. This could be shared on Facebook and…

WHAT
FOLLOWED
NEXT WAS
HUGE!

KPIs

More than 30.000 users played the game and shared their results, which means nearly 3 million swipes, with zero media spent! Because everybody likes to brag … and everybody likes to comment, tease their friends and challenge them to surpass their result. So, are you ready to raise your result next summer?

MORE THAN
30.000 USERS

NEAR TO
3 MILLION SWIPES

ZERO MEDIA
SPENT

ERMIS AWARDS 2017
BRONZE AWARD

YOU WANT
TO REACH US!
AWESOME!

8 Iackhou Street, 11854,
Athens - Greece
+ 30 210.33.00.045
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