AGENCY OF THE YEAR - SOCIAL MEDIA AWARDS 2021
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Pass the bottle challenge

Lipton Ice Tea

To create awareness for the new 100% recycled and recyclable Lipton Ice Tea bottle, and promote the whole idea of recycling at the same time, we created Pass The Bottle Challenge. Participants were asked to enter a custom microsite and upload a video passing a plastic bottle – any plastic bottle – from one side of the frame to the other. Put one next to other, all those videos would create the illusion of one long never-ending chain. The audience responded immediately to the challenge and the message was passed on: even the smallest action, like ditching a bottle in the recycle bin, can have a huge impact on the planet.

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