Pass the bottle challenge

To create awareness for the new 100% recycled and recyclable Lipton Ice Tea bottle, and promote the whole idea of recycling at the same time, we created Pass The Bottle Challenge. Participants were asked to enter a custom microsite and upload a video passing a plastic bottle – any plastic bottle – from one side of the frame to the other. Put one next to other, all those videos would create the illusion of one long never-ending chain. The audience responded immediately to the challenge and the message was passed on: even the smallest action, like ditching a bottle in the recycle bin, can have a huge impact on the planet.

Services

• Brand Evolution
• Creative Storytelling
• Social Activation
• Influencers Marketing
• TVC
• Print
• Responsive Web Development
• Mobile Development
• Social Media Content