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Repositioning Neomat
as a fresh, cool,
alternative brand!

Making the Smart Choice!

In the beginning of 2016, Neomat asked us for a “facelift”.
What we did? Much more than that! Our target was to rebrand Neomat as a cool alternative detergent brand. To start off, we launched a brand-new website, the Smart Choice!

Repositioning Neomat as the Smart Choice, meant that we had to create a hub that included all aspects of smart living, directly or indirectly connected to laundry.

OUR ROLE

  • Strategy
  • Creative production
  • Content strategy
  • Digital strategy
  • Social media campaign
  • Content development
  • Web & mobile development

OUR OBJECTIVE

The Smart Choice
is much more than a
classic website. It is a
whole new philosophy,
a way of living.

The smart choice promotes a fresh, smart lifestyle and speaks not only to traditional costumers, but most and mainly to the younger ones: students, singles, young couples, young moms, people looking for smart solutions in general.

The Smart Choice hosts sections that vary from product info about all Neomat variants, to easy, original and economic recipes created by popular chefs and food bloggers, enriched with cleaning tips.

Neomat - The Smart Choice

Vivid original
photography was
specially created
for the smart
cooking section.

KPIs

The results since the launching of the Smart Choice?

30.000 monthly

users that make their
own Smart Choice!

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