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Creativity that
moves forward

Michelin is one of the top tyre and mobility world leaders. Its partnership with Cambo is a real milestone, as this is the first time Michelin has social media presence in Greece.

OUR ROLE

  • Strategy
  • Creative production
  • Content strategy
  • Digital strategy
  • Social media campaign
  • Content development
  • Web & mobile development

OUR OBJECTIVE

THE FIRST
MICHELIN GREECE
FACEBOOK PAGE
EVER!

The first Michelin Greece Facebook page, created by Cambo, went live in 2017 and in only in few months it managed to build a strong community with top engagement rate.

The content is both informative and useful, as well as inspiring and engaging. And so rich! Brand and product news, all the latest trends about innovation and technology, as well as offers and promos are always on the newsfeed. Michelin sponsorships and partnerships with top car and moto racing brands, racing news, useful and important safety advice, suggestions and tips about routes and destinations, Michelin star awarded restaurants news, mini contests and fun games and so much more!

Along with engaging social media, we have also run several activations
to promote special product launches or create further awareness on Michelin’s authority and expertise.

Lucky Routes was the first activation ever created for Michelin Greece.

Fun, innovative and at the same time informational, Lucky Routes “traveled” users through beautiful road trips around Greece and challenged them to get to know their homeland better, answer trivia about the destinations, and share their own experiences.

Michelin - My lucky routes
Michelin - My lucky routes

What would you do with the extra 18.000 offered by Michelin Primacy 4?

Inspired by a real product insight of a new tyre launched by Michelin, we created an original, fun game that calculated the extra journeys you could enjoy with the new tyre, based on your lifestyle and driving habits. In the end, the game provided you with a personalized infographic map of your extra journeys, along with your result: whether you are Family Hero, Super Mama Mia οr Travel Soul.

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