The first Michelin Greece Facebook page, created by Cambo, went live in 2017 and in only in few months it managed to build a strong community with top engagement rate.
The content is both informative and useful, as well as inspiring and engaging. And so rich! Brand and product news, all the latest trends about innovation and technology, as well as offers and promos are always on the newsfeed. Michelin sponsorships and partnerships with top car and moto racing brands, racing news, useful and important safety advice, suggestions and tips about routes and destinations, Michelin star awarded restaurants news, mini contests and fun games and so much more!
Lucky Routes was the first activation ever created for Michelin Greece.
Fun, innovative and at the same time informational, Lucky Routes “traveled” users through beautiful road trips around Greece and challenged them to get to know their homeland better, answer trivia about the destinations, and share their own experiences.
What would you do with the extra 18.000 offered by Michelin Primacy 4?
Inspired by a real product insight of a new tyre launched by Michelin, we created an original, fun game that calculated the extra journeys you could enjoy with the new tyre, based on your lifestyle and driving habits. In the end, the game provided you with a personalized infographic map of your extra journeys, along with your result: whether you are Family Hero, Super Mama Mia οr Travel Soul.