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And now, tea;

Lipton Ice Tea

When the first covid-19 lockdown ended, people were faced with a whole new reality and a whole new perspective in their lives. A different and most awaited summer was about to come and we couldn’t help but wonder: And now what? This multi-leveled campaign for Lipton Ice Tea challenged the audience to share their renewed after-covid priorities and managed to spread sunshine, joy and pure positivity – along with real refreshments – through online and offline channels.


  • Event Curation Management
  • Phygital Activation
  • Post Event Publicity Content
  • Social Media Content
  • Video Production
  • Content Curation
  • Print
  • Outdoor
  • Influencers Marketing
  • Brand Evolution
  • Creative Direction
  • Insights Identification
  • Platform Concept Creation