AGENCY OF THE YEAR - SOCIAL MEDIA AWARDS 2021
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Island spotting

Sun of a beach

There are so many Greek islands, that every summer a certain hot question emerges: How many islands have you been to? Inspired by this innate competition we all have inside us, we came up with a playful, fun idea that answers to it perfectly. Island Spotting was a game that calculated perfectly the percentage of Greek islands that you have visited. Featuring 90 stunning Greek islands, one could spot them out simply by swiping right or left. The result was a personalized map for each user with the exact percentage of the islands visited. This could be shared on Facebook and what followed was huge! More than 30.000 users played the game and shared their results with zero media spent!

Services

  • Brand Strategy
  • Insights Identification
  • Platform Concept Creation
  • Wow Idea Generation
  • Brand Evolution
  • Creative Direction
  • Creative Storytelling
  • Word of Mouth Marketing
  • Social Activations
  • Responsive Web Development
  • Mobile Development
  • User-Centered Design
  • Social Media Content

Awards

  • 1 Ermis Award
  • 4 Social Media Awards