Got2b Mebyme
Got2b
Got2b is the funkiest of all Schwarzkopf brands, oriented to younger audiences. When new international MEbyME campaign launched, we were faced with the challenge: adapt the new concept, drive awareness and relevance with experimental trendsetters, empower them to express their originality within their own culture, communicate product news and create leads to online sales. How did we respond to that challenge? With a powerful message! Style comes from the inside. We found those idiosyncratic, non-conformistic personalities that live by the “MEbyME” dogma. People that took talent and inspiration and through effort and persistence, forged new life paths. Then, we created a microsite that launched in two phases. Users were taken through a series of videos, presenting the 4 different influencers – each one representing our 4 product lines. Every video wrapped up with a “MEByME” declaration from the influencers. Based on this declaration, we asked our users to declare their own “MEByME” statement, to win their favorite got2B products as well as meet the influencers in person!
Services
- Platform Concept Creation
- Brand Evolution
- Creative Direction
- Creative Storytelling
- Influencers Marketing
- Social Ads
- Responsive Web Development
- User-centered Design
- Social Media Content
- Video Production
- Social Storytelling