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<iframe loading="lazy" title="Einai popa" src="https://player.vimeo.com/video/625510468?h=8e63fa6497&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>For the launch of two new Folie flavors, we created a colorful, playful activation, inspired by Tik-Tok challenges. Popa Challenge is an original music and dance video clip, featuring popular TikTokers/YouTubers Fraoules22 and glorifying gamification of consumption through popping of croissant confections. The video went viral in an instant with minimum media, the first community for the brand on Tik-Tok was created and sales for the new products were launched immediately. That’s how we reintroduced an iconic -yet forgotten- brand to young audiences and created enormous brand awareness on a very small budget.</p>
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<h3 class="wp-block-heading"> Services</h3>



<ul><li>Brand Strategy</li><li>Insights Identification</li><li>Wow Idea Generation</li><li>Brand Evolution</li><li>Creative Direction</li><li>Visual Communication</li><li>Creative Storytelling</li><li>Influencers Marketing</li><li>Word of Mouth Marketing</li><li>Community Management</li><li>Packaging</li><li>Print</li><li>Emerging Platforms</li><li>Video Production</li><li>Content Strategy</li><li>Original Music Production</li><li>Social Storytelling</li></ul>



<h3 class="wp-block-heading">Awards</h3>



<ul><li>1 Social Media Award</li><li>1 Ermis Award</li></ul>
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Folie Popa Challenge

Folie croissant

Services

Awards