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Folie Popa Challenge

Folie croissant

For the launch of two new Folie flavors, we created a colorful, playful activation, inspired by Tik-Tok challenges. Popa Challenge is an original music and dance video clip, featuring popular TikTokers/YouTubers Fraoules22 and glorifying gamification of consumption through popping of croissant confections. The video went viral in an instant with minimum media, the first community for the brand on Tik-Tok was created and sales for the new products were launched immediately. That’s how we reintroduced an iconic -yet forgotten- brand to young audiences and created enormous brand awareness on a very small budget.


  • Brand Strategy
  • Insights Identification
  • Wow Idea Generation
  • Brand Evolution
  • Creative Direction
  • Visual Communication
  • Creative Storytelling
  • Influencers Marketing
  • Word of Mouth Marketing
  • Community Management
  • Packaging
  • Print
  • Emerging Platforms
  • Video Production
  • Content Strategy
  • Original Music Production
  • Social Storytelling


  • 1 Social Media Award
  • 1 Ermis Award