Ever noticed that the Lipton logo is a full round bright yellow sun? That’s exactly the point of the Lipton Ice Tea summer ‘21 campaign that we were asked to bring to the Greek audience. Through a fun activation we encouraged people to get out of their homes – after a long period of “stay home” – and find the sun everywhere. How? By taking a photo of round yellow objects or shapes and uploading them on a custom microsite. The campaign was amplified with social media, guerilla, in-store promo materials and YouTube bumper ads.