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Everyday Awesome


After the Recession people started to seek the genuine, authentic, personal expression beyond fashion and trends. With the “Everyday Awesome” activation, we turned Syoss into the ambassador of this change in the most awesome way! For the purpose of this action, the well-known photographer Panos Georgiou was “recruited” and flowed out the streets of Athens along with his team in a unique style spotting. No matter the occasion, if the team discovered someone standing out from the others, they took a photo of him on site. And then we went from the streets to the screens! The 68 looks that were shot, were hosted in a fashion blog lookalike microsite and were submitted to people’s voting. The “Everyday Awesome” action has achieved to combine perfectly offline with online and tie the… street with fashion blog, street style spotting with digital voting and finally connect the “Syoss” brand name with authentic style that flows everywhere around us and does not obey rules nor follow the conventional ways.


  • Brand Strategy
  • Insights Identifications
  • Wow Idea generation
  • Brand Evolution
  • Creative Direction
  • Visual Communication
  • Creative Storytelling
  • Influencers Markenting
  • Word of Mouth Marketing
  • Radio
  • Outdoor
  • Web Development
  • UX Optimization
  • User-centered design
  • Original Photography
  • Video Production
  • Event Curation & Management
  • Phygital Activation
  • Post Event Publicity