ERRE DUE is one of the most well known cosmetic brands in Greece, targeting modern young women.
Our client since 2009, that is since the very beginning of Cambo,
it is a unique case study of how a popular brand can turn into a love brand!
Since we created the page, we have established ERRE DUE’s position as a trend setter and influencer in our fans’ minds, through motivating, inspiring and addictive content. Content which is both useful, entertaining and motivating, content they would search for.
Our community management is exceptional
with a response rate of 96%!
The engagement rate of the page is out of this world! As soon as a post is uploaded, reactions start to fall like rain. Throughout the year 2017-2018, more than 19k comments and more than 170k total interactions were counted! Today fans exceed 194k and are increasing as we speak. Talking about a love brand…
AN E-SHOP BORN AND RAISED…
At the moment it counts 97,042 users and speaks 3 languages: Greek, English, French. We are also responsible of managing and maintaining the e-shop, as well as creating and sending. newsletters. It is our child and we simply adore it!
LET’S PLAY!
ERRE DUETS was created for the launch of one of the company’s best sellers, the Full Color Lipstick. The activation was based on the insight that bffs know everything about each other and asked fans to prove that were perfect matches!
The fans went crazy! more than 3.000 ERRE DUE DUETS were accomplished, while unique users were more than 8.500.
The Everlasting Kiss was another activation created for the launch of Everlasting Liquid Matte Lipstick. It was in fact an addictive game that challenged users to kiss for ever and ever and ever… and break each other’s records.
Over 26k kissing sessions were counted during the activation period, while unique users who visited our website exceeded 13.000.