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When skin experts
and communication
experts meet.

For more than 110 years, Diadermine has been the dermatological expert with a wide range of innovative products in very affordable prices. For the last years that Diadermine has been our partner,
it has spread even more joy to thousands of women.

Along with our Facebook community, we ran activations to spread brand news and further reinforce the image of Diadermine as a beauty expert that empowers women’s confidence.

OUR ROLE

  • Strategy
  • Creative production
  • Content strategy
  • Digital strategy
  • Social media campaign
  • Content development
  • Web & mobile development
  • Influencer campaign

GO WONDERGIRLS!

FOR THE LAUNCH OF
HYDRALIST, A LINE
DEDICATED TO THE SPECIAL
NEEDS OF YOUNGER SKIN,
WE CAME UP WITH AN
INSIGHTFUL IDEA AND
CREATED A WONDER-FUL
ACTIVATION!

Wondergirls is a campaign inspired by modern girls, who manage to do everything in such little time, are multitasking, super active and social. One could say they actually have superpowers! So, we gave them a special secret sign and a special “uniform”, where they could print their own personal statement.

Featuring the
IT Wondergirl… Demy!

The very popular young actor and singer Demy, impersonates the ideal Wondergirl in the Wondergirls campaign.

Her fans – Wondergirls themselves – reacted with over 226k total reach to the content published on her own Instagram.

ERRE DUE - ERRE DUETS

Over 23k unique users visited the microsite during the airing of the activation. While over 1k custom-made messages were printed on Wondergirl’s T-shirts.

diadermine wondergirl

A CHAIN OF PURE JOY!

With the
spread the pink effect
Activation, we filled
the city with
unexpected smiles.

We spread the joy to as many women as possible, through a microsite where all users could connect and share optimistic messages and surprise gifts! For the first time, it was not only the joy of receiving but also – and mostly – the joy of giving to motivate the participants.

A COMMUNITY OF POWERFUL WOMEN

With Diadermine Facebook community, our goal was to unite women of all ages in an online community, where we could give them useful information, professional advice and tips, and above all empower and inspire them. And we did well!

KPIs

In just 6 months we increased
the page’s fans base to 5k!

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