FOR THE LAUNCH OF
HYDRALIST, A LINE
DEDICATED TO THE SPECIAL
NEEDS OF YOUNGER SKIN,
WE CAME UP WITH AN
INSIGHTFUL IDEA AND
CREATED A WONDER-FUL
Wondergirls is a campaign inspired by modern girls, who manage to do everything in such little time, are multitasking, super active and social. One could say they actually have superpowers! So, we gave them a special secret sign and a special “uniform”, where they could print their own personal statement.
IT Wondergirl… Demy!
The very popular young actor and singer Demy, impersonates the ideal Wondergirl in the Wondergirls campaign.
Her fans – Wondergirls themselves – reacted with over 226k total reach to the content published on her own Instagram.
Over 23k unique users visited the microsite during the airing of the activation. While over 1k custom-made messages were printed on Wondergirl’s T-shirts.
We spread the joy to as many women as possible, through a microsite where all users could connect and share optimistic messages and surprise gifts! For the first time, it was not only the joy of receiving but also – and mostly – the joy of giving to motivate the participants.
In just 6 months we increased
the page’s fans base to 5k!