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Dear Sunta

Lipton Ice Tea

How do you create awareness for a summer brand during Christmas? Even harder… during lockdown Christmas? That’s how we did it! We created Lipton Sunta, an imaginary persona who embodied coolness, sunshine and carefreeness. You only had to ask him for summer in Christmas and he would bring it to you. Only condition, you had to it in voice mail through the messenger app! Dear Sunta was a real fun and insightful activation that spread joy, positivity and summer vibes in the heart of a tough winter.


  • Brand Evolution
  • Creative Direction
  • Creative Storytelling
  • Social Activation
  • Active Listening
  • Mobile Development
  • Social Media Content
  • Content Curation


1 Social Media Award