Go Back

Bwin. It happened!


A super fun knowledge game inaugurates our collaboration with bwin, the polular online betting company. “It happened!” or “Never happened”? Users were asked to enter a microsite and guess if the sports or gambling fact stated there, actually happened or not, through a quiz of 20 hilarious and interesting facts, some of them real and some of them completely fake. One thing that happened for sure is that it went viral with thousands of players sharing their personalised results!


  • Social Activation
  • Responsive Web Development
  • UX Optimization