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Absolut Mural


An impressive street mural of 72sqm and 22lts of ecofriendly paint in the heart of Athens, painted by Soteur and…you!  The Absolut Mural was completed in two phases after hundreds of participations submitted on a custom-made microsite. This multi-dimensional project inspired and engaged audience through various channels, empowered awareness for the brand and spread the spirit of creativity, diversity and collaboration even during a period of severe lockdown.


  • Wow Idea Generation
  • Brand Evolution
  • Creative Direction
  • Visual Communication
  • Creative Storytelling
  • Word of Mouth Marketing
  • Influencers Marketing
  • Outdoor
  • Responsive Web Development
  • Original Photography
  • Video Production
  • Phygital Activation


  • 4 Social Media Awards
  • 1 Ermis Award